Moustafa Shokry
Marketing Head / B2B & B2C Growth

Moustafa
Shokry

A marketing professional with over 14 years of experience across multiple fields of marketing. I help businesses achieve their strategic objectives and secure a strong competitive position in the market.

Egypt
7 Years
Experience in Egypt
KSA
7 Years
Experience in KSA
Let's Talk Growth Connect on LinkedIn

Professional Journey

A chronological timeline of my career progression, showcasing my growth and leadership in digital and performance marketing across Egypt and KSA.

Multimedia Designer

PENINSULA

2011
Multimedia Content Video Editing Visual Storytelling Branding Materials Editorial Design
Egypt Cairo, Egypt
🎨
📈

Marketing Specialist

IMFND

2013
Content Marketing SEO & PPC Social Media Ads Art Direction Motion Graphics Project Scoping
Egypt Cairo, Egypt

Senior Marketing Specialist

DERAAH FOR TRADING

2017
E-commerce Growth UI/UX Optimization Performance Marketing A/B Testing Influencer Collaborations Data-Driven Campaigns
KSA KSA
🛍️
🎯

Senior Digital Marketing

AlQotr Surveying

2021
Event Management SEO B2B & B2C Strategy Lead Gen Google Ads Brand Identity CRM Frameworks
KSA KSA

Head of Marketing

FST-Institute

2024
Social Media Strategy Team Leadership Budget Optimization ROI Maximization SEO & Web Traffic Sales Alignment
KSA KSA
💡
🚀

Marketing Concultant

Medica Scope

2025 - Present
Marketing Strategy Formulation Go-to-Market & Action Plans Brand Identity & Positioning Digital Presence From Scratch Website Architecture & Roadmaps Organizational Design & Structuring Team Building & Role Delegation Team Building & Role Delegation
Egypt Cairo, Egypt
THE STRATEGIC CORE

My true value lies in
Strategy & Planning.

I specialize in architecting bespoke strategies that evolve with a company's specific lifecycle and growth stages. What sets me apart is a multidisciplinary background in Finance, HR, Operations, and Sales.

This allows me to bridge the gap between departmental tasks and high-level corporate objectives, ensuring that every action plan is precisely synchronized to deliver measurable, bottom-line results.

🧠 Strategy
💰 Finance
📈 Sales
👥 HR
⚙️ Ops

Core Expertise

A strategic leader with hands-on experience across all marketing verticals. I design comprehensive roadmaps, set measurable KPIs, and oversee cross-departmental execution to drive scalable growth.

💰

Performance
Marketing

Strategic annual planning, budget management, and ROI forecasting. I focus on precise audience targeting and channel optimization to maximize profitability.

🔍

SEO
 

Full oversight of keyword strategy and technical architecture for CMS or custom-built platforms, ensuring sustainable organic growth and competitive rankings.

📱

Social
Media

Developing multi-platform strategies and monitoring execution to ensure a consistent brand presence and data-driven performance improvements.

✍️

Content
Marketing

Journalism-rooted content strategy and professional copywriting designed to align brand messaging with the specific needs of target audiences.

🎨

Art
Direction

Expertise in creative tools and visual planning. I define and maintain a cohesive brand identity that strengthens market positioning and visual impact.

Experience By Industries

Over the years, my career has allowed me to dive deep into diverse sectors. These are the industries where I have specialized most extensively, delivering impactful growth and results that exceed both my professional standards and the business objectives.

☁️
SaaS
⚙️
Engineering
🎓
Training
🍴
F&B
📰
Journalism
🎁
Cosmetics

Academic Background

My academic journey has built a strong foundation that combines technical, marketing, and business management expertise, shaping my career in digital marketing and leadership.

🎓

Bachelor's Degree

Information Systems

Specialized in Database Engineering

2007 - 2011

🎖️

Diploma

Digital Marketing

Media Buying – Content Marketing

2012 - 2013

🏛️

MBA

Master of Business Administration

Riviera University, Paris

2022 - 2025

Featured Case Studies

Proven track record of scalable growth, data-driven PR distribution, and high-ROI acquisition campaigns.

SaaS & AI Data Intelligence

Infobrim (by Medica Scope)

0 SAR Ad Spend (100% Organic) KSA / Egypt

🎯 Objective:

Brand Positioning & Organic PR strategy to introduce MENA's first AI-powered BI platform, build institutional trust, announce angel funding, and train LLM AI search engines for brand visibility.

📢 Channels Used:

Digital Organic PR (35+ Regional & Global Outlets) LinkedIn Growth Hacking SEO & LLM Search Indexing
Key Milestones Achieved:
  • +400 High-Quality LinkedIn followers within 6 days.
  • 10x surge in social engagement rate vs. organic baseline.
  • Ranked top positions in search engines for regional Angel Investment terms.
  • Indexed brand entity into major AI search engine databases.
Ad Budget 0 SAR
Web Search & Traffic 20,000+
Media Outlets 35+ Sites
Read Featured PR Announcement (AraGeek)
Infobrim PR Coverage
FST Search Campaign Dashboard
Google Ads Dashboard
FST Clarity and GA4 Analytics
GA4 & Clarity Analytics
Swipe
B2B Corporate Training & Consulting

FST-Institute

KSA

🎯 Objective:

High-ticket corporate lead generation to acquire corporate clients for specialized training programs and strategic consultation services.

📢 Channels Used:

Google Search Ads Google Display Network Google Video (YouTube) B2B Email Marketing
Campaign Performance Snapshot:
• Monthly Budget: 4,500 SAR
• Acquired Corporate Clients: 12 Companies
• Avg. Deal Value: 10,000 SAR
• Generated Revenue: 120,000 SAR
Return on Ad Spend (ROAS) 26.6x
Net ROI 1,866%
Engineering & B2B/B2C Surveying Services

Al Qotr (Surveying Engineering)

KSA

🎯 Objective:

Targeting highly-qualified B2B & B2C leads for specialized surveying engineering services, while strategically positioning the brand to land high-value national projects.

📢 Channels Used:

Google Search Ads LinkedIn Lead Gen Account-Based Marketing (ABM)
Strategic Business Impact & Growth:
  • Secured mega multi-million government contracts, driving net ROI far beyond initial projections.
  • Maintained steady organic community growth, averaging ~350 high-intent LinkedIn followers monthly.
  • Generated a powerful digital footprint with a consistent flow of ~19,000 targeted web visits per month.
  • Optimized Cost Per Acquisition (CPA) down to just 5% of the Average Contract Value (ACV).
Revenue Multiplier 20 SAR Revenue / 1 SAR Spent
Return on Investment (ROI) Massive Scale (Gov. Contracts)
Al Qotr GA4 Analytics
GA4 Analytics Dashboard
Al Qotr Video Ads Dashboard
Video Ads Dashboard
Swipe
Automotive Tires & Batteries Campaign
Automotive & Retail Sector

Leading Tires & Batteries Brand Confidential

Egypt

🎯 Objective:

High-velocity sales conversion campaign targeting car owners to maximize direct revenue and product movement within a highly aggressive 15-day promotional window.

📢 Channels Used:

Meta Ads (80% Facebook / 20% Instagram) Performance Marketing
Campaign Performance Snapshot (15 Days):
  • Generated 550,000 EGP in direct sales revenue.
  • Highly optimized budget allocation with only 10,000 EGP Ad Spend.
  • Scaled conversions rapidly using precise Meta audience targeting and dynamic creatives.
Revenue Generated 550K+ EGP
Return on Ad Spend (ROAS) 55.0x

Research & Publications

Academic research papers exploring digital marketing dynamics, brand credibility, and modern customer retention technologies.

The Impact of Content Marketing Strategies
Research Paper

The Impact of Content Marketing Strategies on Enhancing Brand Credibility and Loyalty

Introduction: Studying the importance of the role played by the different types of marketing content such as (video clips, social media posts, interactive lectures, blogs and other means).

Keywords:

Content Marketing Brand Credibility Consumer Loyalty Marketing Strategy Optimization Digital Marketing Audience Engagement
Read Full Paper (WJARR)
The Influence of Chatbots on Customer Retention
Research Paper

The Influence of Chatbots on Customer Retention and Relationship Building

Introduction: This research study investigates Chatbots' impacts on customers' satisfaction since customer churn is considered a problematic challenge for many businesses, as keeping customers is often cheaper than finding new ones.

Keywords:

Chatbots’ Impacts Customer Retention Customers’ Relationships Chatbots’ Drawbacks Optimization Strategies Ethical Dilemmas
Read Full Paper (THE IJBM)

Skills & Tools

I utilize a comprehensive suite of advanced marketing tools to drive performance, track growth, and optimize digital strategies for maximum ROI.

Google Ads
Google Tag Manager
Google Search Console
HubSpot
Looker Studio
Clarity
Google Analytics
Meta Ads
WordPress
Zapier
Yoast
LinkedIn
Metricool
Canva
SEMRush
Airtable
HTML
CSS
ClickUp
Excel
Contact Moustafa Shokry

Let's work
together

Ready to scale your business? Let's create something impactful together. I'm available for strategic consultations and growth partnerships.

📞
Call Me +2 01005443017
✉️
Email Me info@moustafashokry.online Moustafashokry.gm@gmail.com
Connect on LinkedIn →